Sam Concepcion for Chef’s Noodle Philippines

Earlier this April, Chef’s Noodle, a Korean fast food brand from Seoul, launched its newest brand endorser, Mr. Sam Concepcion. Chef’s Noodle offers authentic Korean dishes created by the Korean celebrity chef Choi In Sun.

Weeks prior to attending the press launch, my daughter and I had lunch at the Robinsons Magnolia branch (because we are frequently in the area). Only recently have I developed my taste for Korean food, and Chef’s Noodle’s Jjampong (spicy seafood noodles, Php195) and Kimchi Kimbap (nori rice rolls with kimchi, ham, cucumber and egg, great value at Php95) did not disappoint. The daughter enjoys spicy food so, yes, Korean is a hit with her. The servings were big enough for two, thus their tagline “Good to share”. Value for money – check!

sam concepcion for chef's noodle kimbap jjampong

Despite being a fast food restaurant, each dish is served freshly prepared. The soup was piping hot. Fresh and quality food – check!

At the press launch, we were treated to different signature dishes of Chef’s Noodle. Happy tummies, indeed!

sam concepcion for chef's noodle dishes

Credits to daughter Patch for the food photos.

The event’s main star, Sam Concepcion, arrived after most have eaten. He gamely answered the press’ and bloggers’ questions, from food favorites to love life.

sam concepcion for chef's noodle signing

I think Sam Concepcion, being young, charismatic and vibrant (that smile!),  suits the branding image of Chef’s Noodle very well.

As for me, I shall bring the hub and kids back to Chef’s Noodle soon, because we love noodles! Well, we simply love to eat. 😀

For branches, menu and more information, join the Chef’s Noodle community at Facebook.

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