On flashing, flashcards, and flashcard DVDs

Before I proceed let me tell you that this is a wholesome entry, and it will not tackle the other type of flashing. “Flashing” here refers to the educational type. Just sayin’. 😀


Four-year old Nate seems to be growing at the speed of light! And I just don’t mean physically, though he is quite heavy and huge now.

I mean he is learning new things every day in leaps and bounds – I am amazed. Early this year, husband and I were talking about Nate’s inability (back then) to speak and express himself. He often had tantrums because he couldn’t express very well what he wanted to say. Well, since he started going to school, I saw remarkable improvements in his vocabulary and communications skills. He now speaks in sentences, and can even relate a simple story (such as what happened today in school).

Although, yes, I attribute much of his progress to school, I also cannot deny the fact that media (TV most especially) plays a huge role in Nate’s progress. Currently, he is in love with the Ben 10 series, so much so that he calls himself “Ben”, and V “Gwen“. Show him photos of the Alien Forces, and he will be able to identify each one by name.

The power of the TV as a media for learning is great. That is why I try to limit Nate’s TV time, and to shows that are kid-friendly. (Well, Ben 10 isn’t so educational, but.. Oh well…)

One of the reasons why TV educates, whether by intention or not, is because of the flashing. One scene flashes to the next. And young brains are wired in such an amazing way that information flashed at speed is grasped by the right brain.

Anyway, I was recently introduced to Powerhans Kids and its line of educational DVDs. Powerhans is the exclusive distributor of the Brainy Baby line of educational products in the Philippines.

The company has a new line of educational DVDs, and this time it’s from Wink to Learn, a Singapore-based company that creates learning tools for kids. Among these learning tools that Wink to Learn pioneered are flashcard DVDs. It is said that flashcards are one of the most effective tools for teaching young children. But for the flashing to be effective and efficient, there are many variables that come into play. These are: color of flashcards, fonts, accurate voice cues, correct speed of flashing.

For the mom, dad, tutor who has no formal training in teaching, these variables are quite a challenge. So, the flashcard system isn’t as easy at it seems!

So Wink to Learn developed a way to simulate flashcard learning through DVDs. No more paper flashcards, but instead the concept of flashcards  – huge, visually appealing letters along with accurate auditory cues – are incorporated into the DVDs.

I had the chance to watch a flashcard DVD along with my kids. I have the Amazing Rainforest DVD (P749.75) from the Wink to Learn Animal DVD Series. (Watch video here.)

Nate watched and listened intently as the animals and their names were said and flashed on the screen. The narrator has a soothing female voice (with British accent to boot!) that guides the viewer along the way.

I like the format of the DVD. The animal’s name appears in huge, readable fonts and the narrator reads it. And then the narrator  says “Children, say it with me — (name of animal)”. Each time, my two younger kids followed the instruction and did say the animal’s name aloud. For me, it’s a very interesting, interactive and fun way of learning.

The animals were shot from the Singapore Zoo, touted as one of the world’s best zoos. So I could imagine that the animals were living in conditions that would be close to their natural habitats.

I also got volume 1 of Sing to Learn Chinese DVD and volume 2 of the Baby Learns Chinese (Fruits and Food). Review of those to follow.


Powerhans is the exclusive distributor of popular children’s educational DVDs, including Brainy Baby, So Smart, Wink To Learn Series, Baby Learns Chinese Series Disney music CDs, and Just-Me Personalized CDs. Find the complete product list here. Powerhans also has a resellers program for those who would like to do wholesale business of the DVDs.

These DVDs are available at most SM Department Stores, Rustans, Landmark Trinoma, most National Bookstore branches, most Powerbooks branches, Toys R Us, Mindwerks, and Astrovision.

Powerhans has also recently put up retail shops – Blockbuster Kids at SM North, SM Fairview, SM Marikina and The Podium.

5 thoughts on “On flashing, flashcards, and flashcard DVDs

  1. Hi Sakura! Oo nga eh, this is a whole new look at flashcards and flash learning for me… it’s a wonder how kids easily grasp with almost photographic memory ang mga names ng cartoons. Ben 10’s alien forms’ names aren’t easy to memorize ha. Pero alam na alam ni Nate.

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