How to setup a website | Establishing online presence

Internet marketing is so in today. The internet has made it possible for everything to be found with just one click that it’s almost imperative for businesses to have their own websites or blogs… or at least a Facebook page. Here are some basic tips on how to setup a website.

imomonline blog how to setup a website

One of the first challenges that business owners seeking online presence encounter is how to set up a website. Years ago, setting up websites seemed to be a skill reserved for the highly techie geeks. But today, there are many user-friendly platforms, even free CMS (content management systems) that can be used. I personally use and prefer WordPress – it’s an easy, friendly platform that can conveniently be enhanced using plug-ins. This blog isn’t mind-blowing, but I set it up from scratch – no help from a web developer. So far, so good… I think.

You can setup your own website too. Just be prepared to go over internet  tutorials, and do some trial-and-error.

Domain Name Registration

The first thing to do is to get a domain name registered – your own dot-com, dot-org, or dot-net, or dot-info. Your domain name must ideally identify your business or industry. It’s also good be catchy or interesting to elicit good name recall. A very long domain name is not readable, therefore has low name recall.

When you finally find the perfect domain name, be sure to claim it immediately by registering through several domain name sellers online. If you fail to do so, you might regret it when you find that someone else beat you.

Domain name registration is renewed yearly, so make sure you mark the date of your domain’s annual registration.

Web Hosting

Now you have an address – your domain name. Next step is to fix the house -setting up your website.

For your domain to be able to have space in the world wide web, it has to be hosted. The web host is like your real estate agent; it provides you with options for your home – size, features you need and want, personalized design (most web hosts offer this at separate charge).

Finding the best web hosting services may be a challenge, because there are a lot of web hosts offering so many different services. Domain sellers usually provide web hosting so you may want to buy your domain from your selected web hosting provider.

What you may want to do is to ask around and find out who the reliable web hosts are. My blog is hosted at Hostgator, and it is very reliable. There is almost no down time, and customer service is excellent.

Considerations include the following:

Services: Does the supplier offer comprehensive packages? It would make more sense, of course, if you availed of all your website-related services from one supplier, for convenience’ and cost’s sake.

Server down time: should be minimal to none, which means a few minutes once every few months. Having your site down for a long time means no incoming traffic from viewers, ergo potentially lost market.

Support: Is the web host reactive, able to resolve issues within a reasonable amount of time? Are they prompt in replying to clients’ queries and issues?

Cost: With a lot of players in the market, and all accessible with just a click at that, web hosts compete. Be careful though, for you might get what you pay for. (Don’t be too cheap.)

Content is Always King

Sure, a snazzy web design may catch attention. But content is what will keep readers coming back. And that is the primary reason why you’d take your business online: to be visible and searchable. Is your content:

  • relevant?
  • readable? (pleasurable to read, correct grammar and punctuations, not badly worded);
  • reliable? (Updated and informative)
  • original? (Nothing turns off discerning readers than finding content copied off from another site.)

SEO is Queen

Sure you have well written articles, spotless grammar and all. But if Google cannot find your content, then your website isn’t working for you. SEO stands for Search Engine Optimization. As we know, Google is the top of mind search engine.

Need a webhost? Sign up with Hostgator!

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